Recommendation: implementation of a search engine with suggested results and categories. This allows visitors to access the products they are looking for very easily, without having to go through the main navigation. This way you can also display interesting cross-selling options to increase the average basket.
Increase the online conversion rate of Powersanté, leader in online parapharmacy.
Setting up a responsive site
Increase in conversion
Improved user experience
Accompaniment of Powersanté teams on the construction of UI
Assistance with testing the website
Implementation of the ergonomics recommendations
Follow-up of the graphic design provided by the Powersanté team and review of deliverables
Front office tests with the technical agency on desktop, tablet and mobile
60% of clicks on the search engine across the different pages
70% of visitors go down at the bottom of the listing
Recommendation: setting up an infinite scroll with a fixed menu that follows the scrolling in the page. Indeed, rather than having page reloads that slow down the visitor’s navigation, it is interesting to set up result listings that load as the scroll in the page progresses.
Thanks to the recordings, we can see that in checkout, the checkbox of the Terms and Conditions which is mandatory is too discreet!
Recommendation: slight redesign of the checkout page to highlight the acceptance of the T&Cs and avoid abandoning the basket. We noticed that many visitors did not see the checkbox of the T&Cs because their attention was focused on the right part of the checkout (the action button to validate the summary of the order). Once this was detected, it was easy to move the main call to action to the checkbox, so that the two elements would follow each other naturally