The Un Jour Ailleurs company has implemented a new concept store for its network of shops. More modern, elegant and luminous, it highlights the collection and reflects the codes of the “New Couture Spirit”, a signature of the brand: back box with spools of thread, a catwalk, a fitting room… The site must have its own identity while respecting the artistic orientations of the company: an “Esprit Couture” universe defined by values of elegance and chic, worthy of the contemporary woman.
New brand positioning
and quality upgrading
New brand values
Esprit couture - Couture spirit
Design of moodboards focusing on the brand's new values
To sublimate the website's visual displays, a gentle colour scheme has been applied.
A colour scheme with a range of natural shades including a palette of natural, light and beige tones. Secondary shades with pastel effects, contrasts and graphic patterns.
Our creative director has implemented a visual guideline to be applied to the various graphic blocks.
With unstructured compositions allowing to dynamise and give rhythm to page layout, all the while highlighting the thematic patterns of each collection. The idea is also to obtain an editorial aspect, in the likes of a fashion magazine.
A UX/UI project
in 4 steps
User searches via heat maps and recordings
Wireframe constructions and agency/brand workshops
Mobile first model design
Revenue and continuous optimisation to refine ergonomics