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Etude de cas agence UX design ecommerce

Business case

Un Jour Ailleurs: UX/UI

New brand positioning
and quality upgrading

Un Jour Ailleurs is a high-end ready-to-wear brand with 180 stores in France. Our UX design agency located in Paris supported the brand in its strategy to move upmarket and increase its online revenue.
Discover the Un Jour Ailleurs website

UX/UI redesign goals 2017

  • Quality upgrading of the brand and modern makeover
  • Reputation management
  • Online store conversion

New brand values

Esprit couture - Couture spirit

  • Brand universe

    Design of moodboards focusing on the brand's new values

    The Un Jour Ailleurs company has implemented a new concept store for its network of shops. More modern, elegant and luminous, it highlights the collection and reflects the codes of the “New Couture Spirit”, a signature of the brand: back box with spools of thread, a catwalk, a fitting room… The site must have its own identity while respecting the artistic orientations of the company: an “Esprit Couture” universe defined by values of elegance and chic, worthy of the contemporary woman.

  • Colour universe

    To sublimate the website's visual displays, a gentle colour scheme has been applied.

    A colour scheme with a range of natural shades including a palette of natural, light and beige tones. Secondary shades with pastel effects, contrasts and graphic patterns.

  • Visual guideline

    Our creative director has implemented a visual guideline to be applied to the various graphic blocks.

    With unstructured compositions allowing to dynamise and give rhythm to page layout, all the while highlighting the thematic patterns of each collection. The idea is also to obtain an editorial aspect, in the likes of a fashion magazine.

A UX/UI project

in 4 steps

  • User searches via heat maps and recordings
  • Wireframe constructions and agency/brand workshops
  • Mobile first model design
  • Revenue and continuous optimisation to refine ergonomics
When we went upmarket, it was essential to overhaul our website which was a bit older and did not stick to the expectations of our customers became more digital over time. With Kaliop Digital Commerce, we focused on a work of evolution regarding design, navigation and conversion. Kaliop Digital Commerce teams have therefore proposed to overhaul the architecture of the home completely, highlighting more editorial content, based on visuals more present. During workshops, we also exchanged on how to bring smoother navigation, through more advanced filters that are more relevant to customers, and reducing the number of clicks when ordering. The new site is a great success; traffic has increased, the bounce rate has dropped, and has been very well received by our most loyal customers!
Hélène Huyghe
Digital Marketing Manager at Un Jour Ailleurs

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Sophie Bertrand - Directrice commerciale Kaliop Digital Commerce