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Business case

Guy Degrenne

Lasting e-commerce support since 2013

The Kaliop Digital Commerce agency supports the Maison Degrenne, a luxury brand specialised in tableware, in the daily exploitation and maintenance of their e-commerce Magento website. In this case study, discover the progress we have made with our customer in implementing cross-channel features and ensuring continuous optimisation.
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Continuous optimisation

  • 1.

    Conversion operation A redesign of the checkout page turned into 4 phases to increase for a 15% increase of the conversion rate between the basket and order confirmation page

  • 2.

    Cross-channel operation With the implementation of click & collect with our partner SoCloz

  • 3.

    UX operation Since the search engine is the first access point, Lwe have put in place a predictive search engine using the Algolia solution

  • 4.

    Performance operation With PHP7 server migration, significantly speeding up page loading time

  • 5.

    Brand image operation We have fully implemented the new responsive front-office, leading to the Degrenne brand's quality upgrading

Lasting results

thanks to monthly recommendations and support

  • Basket & checkout page conversion growth

  • Page loading time since PHP7 migration

  • Average browsing time


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Martin Meunier - Business Developer Kaliop Digital Commerce