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Business case

Mellow Yellow

Consulting & Strategy: a comprehensive CX solution for e-commerce websites and stores

For the last 6 years, we have stood by this trendy and dynamic brand. Whether digitally or in-store, our teams have implemented a set of comprehensive solutions around the physical and online CX store.
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3 Customer Experience Goals

  • Make smartphone, tablet and desktop content accessible to e-commerce website users
  • Ensure a smooth, in-store purchasing and order experience
  • Efficiently ensure the cross-channel follow-up of visitors' profiles

An ambitious digital solution...

  • 1.

    Robust online technical support With the implementation of CMS Magento, the new website can stand heavy load and traffic during seasonal activity.

  • 2.

    Fast time-to-market for marketing teams With the Z-block module developed by the Kaliop Digital Commerce agency, Mellow Yellow teams are fully equipped to liven their homepage by activating various graphic features according to their undergoing operations.

  • 3.

    UX tailored to the shoe and fashion industry Thanks to the implementation of a size management solution, visitors can now find the sizes that fit them using Mellow Yellow.

  • 4.

    An opening for marketplaces To launch the product catalogue on the marketplaces, we have implemented the right flows to distribute and stock products on partner retailer websites.

  • 5.

    Performance support Owing to the optimisation of the Magento cache using Redis, the Kaliop Digital Commerce agency has optimisation the website's display loading time and performance.

  • 6.

    Continuous optimisation By analysing the behaviour of visitors when they scroll down the catalogue and checkout items, our UX teams continuously optimise the interface.

Supplemented by in-store activation

  • Introduction of in-store sales tablets and customer training
  • Deployment in 35 Mellow Yellow stores
  • Sales optimisation and in-store stock management

Constructive collaboration

Thanks to its mastery of the Mellow Yellow platform and awareness of its increasing challenges, the Kaliop Digital Commerce agency has carried out genuinely challenging digital and cross-channel projects for us. Drawing on its capacity to increase staff involvement, its flexibility and adaptation to our constraints, Kaliop Digital Commerce has very ably supported us, especially in developing this new "in-store tablets" tool while allowing its facilitated management in collaboration with our teams.

Guillaume Boivin
Head of E-commerce at Mellow Yellow

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Sophie Bertrand - Directrice commerciale Kaliop Digital Commerce