We have put in place a predictive search engine, displaying product offers at an early stage in the navigation path. To help visitors choose, a look system has been designed to offer sets of products and facilitate the ‘quick add’ of these looks to baskets. For those wishing to buy their loved ones a gift, the gift card purchasing and management settings have been activated on the website to reach further than online product selling and highlight the brand’s service-oriented approach.
A winning technological choice: Magento Enterprise
We have been supporting the Un Jour Ailleurs brand in its online strategy and in the maintenance of its e-commerce platform since 2014.
We have recommended and implemented the Magento solution, which has turned out to be a smart choice over the years: the solution combines robustness during the sales period, with flexibility when it comes to the functional developments we provide each month.
A platform at the service of conversion
Continuous UX improvements
To optimise browsing and user experience on desktops, tablets and smartphones
To improve page loading speed, several optimisation operations have been launched
In order to cope with the peaks of traffic brought about by both the sale season and private sales, it is critical to have a website that is fast and effective. To this end, our technical lead has implemented a Redis cache system coupled with Varnish, with the aim to generate most static pages on the server side, and caching some dynamic content (ESI markup) on the customer’s front office (the small basket, login area, customer area…)
Tu support the brand's development abroad, the website must offer an international purchasing experience
Having an international growth strategy means it is important to be able to purchase outside of France. To meet this requirement, the SOON team has implemented a Magento base that is easy to apply in all locations, rendering it possible to have country-specific currencies, languages, methods and delivery fees. Customers can therefore purchase in the United Kingdom, Italy, Belgium and Russia alike.
Notre secteur étant en perpétuelle évolution, nous avons toujours de petites, moyennes ou plus grosses fonctionnalités à développer sur notre site. Pour y arriver, les équipes de Kaliop Digital Commerce nous conseillent, nous aident à formaliser nos besoins si il le faut, et mettent en place ces nouveaux mini-projets dans les délais requis.
En parallèle, nous apprécions le soutien et la réactivité dont ils font preuve lorsqu’il y a des urgences. Les échanges sont fluides, le staff est à notre écoute, et en plus nous avons la chance de pouvoir collaborer dans la bonne humeur, ce qui représente une des clés de notre réussite.