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Digital Marketing

We support you in acquiring the right traffic at the right time for a direct business effect of your digital marketing actions.

In the area of omnichannel and data, the challenge is no longer the acquisition of traffic.

The goal of any digital marketing action today must be to obtain a maximum number of leads as close as possible to the act of purchase. We accompany you to source these leads on all the channels operated by the company. Social media, content, SEO, SEA, Inbound marketing strategy, all these levers are important and effective if they serve the same purpose: a better business value of the generated traffic.

Vincent Vandevelde
Director of Digital Marketing Offer

Our offer

Digital Marketing

  • SEO: audit, recommendations, follow-up & reports
  • Dashboard: data analytics, real time sync and customization according to the desired KPIs
  • Content marketing, SEO and end-user value-added oriented
  • Marketing Automation, integrated with your ecosystem and used wisely
  • Social media marketing: from strategy to community management
  • Social Ads : strategy and ROI-driven management
  • Inbound Marketing: acquisition and lead nurturing for the best business results

How we work

  • 1.

    Situation analysis Current situation, level of performance and opportunities

  • 2.

    Set up of goals Vision, business objectives, SMART objectives, KPIs

  • 3.

    Strategy development Segmentation and targeting, choice of channels, engagement and contact strategy

  • 4.

    Action Plan Roadmap, editorial approach, ecosystem, resource allocation

  • 5.

    Control Monitoring, reporting, prioritization of actions

Sophie Bertrand - Directrice commerciale Kaliop Digital Commerce